Pay Per Click campaign (PPC) is the most recent and upcoming technique in the online marketing segment today. Pay Per Click is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online.
Today almost all popular search engines like Google (Adwords), Yahoo (Overture) and MSN (adCentre) are offering Pay per Click (PPC) services to their customers. Besides, several online companies like GaZabo.com, Miva, SearchFeed, Enhance, GoClick etc have also come up with their own PPC business models to promote customers' businesses online and earn some extra revenues for themselves.
Pay Per Click campaigns hold several advantages over conventional optimization techniques like Link Building, Directory Submission, Forums Submission, creating blogs etc. The most significant is 'instant increase in website traffic'. Rather than using conventional optimization techniques that require some time to deliver results, PPC campaign instantly increases traffic on your website by displaying your ads on thousands of other websites.
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